Lit Lingo

One of the most important sales tools for your book is its cover copy. Your cover will catch readers’ eyes, but it’s your cover copy--aka the book summary that appears on your book jacket and on your online retail pages--that will actually persuade them to buy your book. Here are five hacks for creating brilliant, concise, and intriguing cover copy that will help you sell books. Know your competition. You can’t write great cover copy unless you’ve read great cover copy, and lots of it. Look at the comparative titles that a). most closely resemble your book and b). dominate your genre as bestsellers. Read as much cover copy as you can, both on physical book covers and online. These books sold for a reason. By reading the sales copy and book summaries that populate your genre, you’ll be able to more easily and naturally adapt their copy strategies to your own book. Keep it brief, with an ideal word count of 100-225 words. Good sales copy makes every word count. Due to space limitations on your cover, your copy must be brief. Even online copy should be succinct, designed to capture and hold your readers’ attention as quickly as possible. While there’s some room for variation (especially depending on your genre), your idea cover copy word count will be around 100-225 words. Adapt your cover copy to your genre. Your genre will influence your cover copy. Best practices for fiction differ from nonfiction. For example, cover copy for nonfiction tends to be longer than fiction. Fiction titles often end on a cliffhanger or question, while nonfiction titles tend to start and end with a summarizing thesis statement. Again, become an expert in cover copy for your genre, so you can absorb and use the best techniques for your copywriting. Structure your cover copy so it packs a punch. Although great cover copy will be genre-dependent, you can use these techniques to help organize your information...

Audiobooks are booming like never before. According to Deloitte, the U.S. audiobook market in 2020 was valued at an estimated $1.5 billion. Yes, that’s billion with a “b.” When 2020’s pandemic shuttered libraries and bookstores, and delayed postal deliveries, stuck-at-home readers browsed digital shelves instead, and audiobook sales kept growing....

As an author (or an aspiring author), you’ve probably felt the pressure to be “more disciplined” in your writing life at some point. Maybe someone told you you should get up every morning and write for two hours before work. Maybe you heard that you should carry a small notebook at all times, and scribble inspiration daily. Or maybe you’ve simply heard other writers wax poetic about their incredibly regular and productive writing schedules, and thought “I should be more like that.” ...

Remember when the Twilight series became popular, and suddenly the world couldn’t get enough of vampires? Or what about when The Hunger Games took pop culture by storm, and shelves began overflowing with dystopian novels? Remember when zombies were everywhere--in hypothetical apocalyptic accounts, in retellings of myths, and in Jane Austen? There’s no denying that certain trends dominate the publishing world every few years--and, by extension, pop culture as well....

Not sure if you’re ready for an editor? Get a manuscript assessment. You’ve completed your manuscript, and the hard work of writing your book is behind you. Now it’s time to take the “next step” and find an editor—right? While it’s true that your book—no matter how beautifully-written—does need an editor (trust me on this one), choosing the right editor can be tricky. ...

Last year, we saw an influx of striking and nostalgic book cover design trends, including bold title font, layered silhouettes, and near-omnipresent mustard yellow or teal book covers. In 2021, we’ll see a continuation of some of last year’s trends, as well as some fresh design ideas that can put your book front and center with this year’s bestsellers, and make it look like the memorable work of art that it is....

Depending on a book’s genre and content, it may include a variety of content types. Let’s learn about the most common parts of a book and how to use them in your publishing journey. Books can have some or most of these different parts; some are required while others are optional. They must appear in the correct order and formatted to standard....