Bookstore, Library and Consumer Marketing Packages
Gateway to Bookstore and Library Marketing: $1,200
Bookstore and library buyers will have a chance to learn about your book through tailored digital and print advertising.
This package reaches 92,000+ public library and independent bookstore buyers. It would be optimal to schedule the promotion a few months prior to the book’s public launch date, but this is flexible.
IBPA Library E-Blast
Reaches 5,000 librarians in your target market, including Children’s and YA Librarians, and Adult Fiction and Nonfiction library book buyers. This eblast features titles from the best in independent publishing.
PW Select
Eblast and website listing featuring new titles from independent publishers in Publishers Weekly. Reaching 80,000+ subscribers and site visitors in each issue.
Ingram iPage, Ingram Content Group
Monthly iPage title listing, including promotional activities to increase exposure. Visibility from Ingram’s ordering platform home page, listed on Ingram’s Catalog Discovery Page, promotion of iPage title list (in three bookstore and library targeted newsletters, approximately 32,000 email circulation.)
Bookstore Review Copies
ABA Advance Access hosts a giveaway of 10-20 review copies of your book. A notice is sent to 1,100 independent bookstores.
Comprehensive Bookstore and Library Marketing: $1,800
A more extensive approach to retail and library marketing that invests in the most effective advertising to reach bookstore and library buyers.
This package reaches 92,000+ public library and independent bookstore buyers, plus an additional 4,250 bookstores. It would be optimal to schedule the promotion a few months prior to the book’s public launch date, but this is flexible.
The package includes all of the opportunities above, plus:
American Booksellers Association
Reaching independent bookstores across the country
- ABA Box Mailings sends a templated promotional flyer to the nation’s top 750 independent bookstores. *Customized Design Available for an additional $250.
- Promotional giveaway of 10-20 review copies of your book, available to 1,100 independent bookstores.
IBPA Bookstore Catalog
A quarterly print catalog mailed to 3,500 chain and independent booksellers and buyers across the U.S.
Trade Publication Reviews to Reach Book Buyers and Readers: $1,825
Books Fluent will submit your book for review with industry-specific publications Foreword and Publishers Weekly’s BookLife, as well as the Independent Book Review which celebrates small press and self-published titles.
Industry reviews are objective and can be beneficial for providing solid endorsements that can be used in publicity materials, boosting a book’s credibility and increasing exposure to booksellers, librarians and industry tastemakers who read trade publications. These blurbs can be posted on your book’s Amazon page and your author website.
E-Retail and Consumer Advertising Options
Goodreads Promotions: $650
Similar to Facebook and other social networks, Goodreads is a popular social platform and one of the most effective ways to reach avid readers directly. Goodreads promotions are helpful for creating a pre-release buzz by obtaining reader reviews, having interested readers add the book to their “Want to Read” shelf on the site, etc., which creates a social impact as followers and friends see the book has been added.
Our comprehensive Goodreads marketing package includes:
- Optimized setup of your author and book page
- Encourage book reviews with a Goodreads giveaway of up to 100 digital copies of your book
- Raise exposure for the book on genre-specific reading lists
Amazon Advertising Management: $350/month service fee for minimum of three months, plus costs for advertising charged directly to your account
Sales driven Amazon advertising is one way to help break through the noise of so many other books for sale on the popular retail site. The advertising allows your book to be seen on the most relevant book pages and when buyers are searching books or leaving reviews for other books in your genre.
Our Amazon Ads Management Program includes:
- Targeting the audience for your ad using effective keywords that reach your ideal reader
- Testing, monitoring and revising ads
- Tracking sales to ensure best ad performance over time
Amazon charges fees only when someone clicks. Amazon ads average from $.09 to $.25 cents per click.